Hello, I’m Liz Hollis, a PR and media relations consultant. I can help you promote your business powerfully and cost-effectively in the media – and get results.
I’ve worked as a journalist, so I know exactly how to communicate with the media. I know what annoys journalists and editors. Forget the fluff and the flannel, journalists are busy people with stressful deadlines – but they are always on the hunt for a good story.
With my insider knowledge of the media industry, I can help you understand what journalists are really looking for and how to communicate best with them.
However, beautifully designed your press release or press pack – your message will be deleted or go straight in the bin unless it contains that magic media ingredient – a good story.
I can help you find and create news stories and PR opportunities in your organisation – and disseminate them effectively.
I concentrate on results – and that means stories out of the press release and into papers, broadcast media, magazines, trade press or websites.
I won’t tell you to follow up your press release with a phone call, like most PRs suggest. I know how irritating that can be in a busy news room when you are working to deadline. And I won’t suggest that you spend a fortune on beautifully designed press packs or randomly splatter out press release emails – who cares about letter heads when all you are bothered about is finding a story you can write up.
Instead, my method is honed, focussed, bullet PR – that draws on my insider knowledge of the media industry.
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