Domino's Pizzas faced a storm of bad publicity after two employees posted an internet video of themselves "abusing" the company's food before serving it to customers.
According, to the report in The Daily Mail (see link below) - the employees were seen sticking cheese up their nose and putting it in the food and "passing wind" on the comestibles. Yum.
Apparently, overnight Dominos public perception went from favourable to negative.
However, Domino's PR machine were quick to react and their actions make for a marvellous case study in media crisis management. Read through the link below and you'll see that they...
1. Began by saying sorry and holding their hands up. (The BBC should have done this earlier with the Jonathan Ross scandal.
2. They made it clear this was a one off incident.
3. They showed how they were taking action and moving forward - a thorough clean of the premises after closing it down. Appointing a cleanliness auditor to check all the Domino outlets.
Impressive PR machine.
http://www.dailymail.co.uk/news/worldnews/article-1169881/Dominos-Pizza-workers-filmed-revolting-video-abusing-takeaway-food-charged-police.html
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