I gather the situation is dire at Archant's local newspaper titles as the group prepares for another major cost cutting round of job losses from the editorial department. The features department is to be decimated - just months after is suffered a previous major jobs cull. Reporter, feature writers and photographers are all to go. Not quite sure how they are planning on filling the paper with no staff, but quality of content doesn't seem to be a prime concern at the moment. So far the group's plan seems to be to keep profits high while cutting costs dramatically - usually from editorial. I would argue that this is not a viable long term plan if you still want people to read the content. I would also urge bosses at the company to take a look a the most successful paper at the moment - the Daily Mail. Whether or not you agree with its politics, it is one of the few papers pumping money into editorial still - and the result is plenty of readers. Meanwhile The Daily Express is taking the opposite approach and falling off a cliff. Look and learn Archant.
Friday, 20 May 2011
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